Nissan
As a copywriter for Zimmerman Advertising/TBWA I had the opportunity to work on several different types of creative for Nissan. This included SEO copywriting for choosenissan.com, paid social posts, online videos, new vehicle releases and even out-of-home and POP concepts.
My partner and I created this video for a dealer showcase where they would unveil the new 2021 Nissan Pathfinder. The ask was to use historical footage of Pathfinder to show it was returning to it’s roots of being a badass off-road vehicle.
For this assignment I was tasked with creating a video using existing assets that demonstrated Nissan’s ProPILOT Assist feature. This Video lives both online and at dealerships as a POP display.
These billboards outside of Bridgestone Arena highlight the fact that the Nissan Altima can see two cars ahead and help prevent a potential collision. All four billboards are used to demonstrate Intelligent Forward Collision Warning showing that Altima can sense past the Zamboni and warn you that the ATV with Gnash is slowing down due to the Versa suddenly stopping.
Social Posts
Interactive web Banner
RADIO
Heisman house sweepstakes
This was a rare opportunity for football fans to visit a dealership and see the legendary Heisman trophy in person, for the ultimate fan experience. Fans could also enter to win backstage passes to the Heisman house and tickets to a game of their choice. Below are materials such as posters and a lenticular image that were placed around dealerships to promote this upcoming event.
